51pvderaFIL._SY300_Project Wild Thing, the film by David Bond, speaks to widely held (and commonly accepted) societal fears that children’s and young people’s opportunities to roam freely and independently in ‘the outdoors’ have curtailed considerably in the late 20th and 21st centuries.

David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside.

PROJECT WILD THING is the hilarious, real-life story of one man’s determination to get children out and into the ultimate, free wonder- product: Nature.

You can click here to view a trailer.